How to display my product reviews on Google Shopping (PLA)?

It is possible to display the number of reviews and the average rating of your products in Google SERPs (search results), under certain conditions:

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Feature summary

Star rating improves the visibility of your products. It's a lever that promotes trust and transparency.

By activating them, you improve :

  • your e-reputation
  • click-through rates to your product pages, and therefore the volume of traffic to your site
  • the position of your products in search results (SERP).

You can consult the Google Shopping documentation, which explains how Google associates reviews with products.

 

Prerequisites

  • Reach the theoretical threshold of 50 product reviews collected in the last 12 months.
  • Be from one of the following countries: Australia, Austria, Belgium, Canada, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, United Kingdom and United States.
  • Provide Verified Reviews with the mandatory product data.
  • It can take from 3 to 7 days for a notice to be displayed once it has been published, once synchronization is in place.
  • When synchronization is first implemented, the display of stars and product reviews takes between 4 and 6 weeks (Google data).

 

Procedure

How does synchronization between our services and Google work?

Every day, we send the new product reviews we've collected to Google with the status "published".

 

☝️ Here is the mandatory product data you need to send us for display in Google SERP:

  • url_product
  • url_image_product
  • GTIN ou [ MPN + brand_name ]

The following data is still recommended:

  • sku
  • category

 

If you use a module (Prestashop, Magento...) to automatically retrieve your orders: these modules natively transmit this information. So remember to regularly update your connector or adapt your automation.

If you don't use a module: you need to adapt your automation to ensure that mandatory data is sent to your Verified Reviews account. For example, if you use an API, you'll need to add the variables corresponding to the mandatory data.

 

How do you send us the mandatory data for future orders?

If you send your orders via API or SFTP

Get in touch with your technical experts so that they can take the necessary steps to transmit the mandatory data via your order flow.

 

If you use a module (Magento, Prestashop, Shopify...)

Consult the following documentation, depending on your module (Google Shopping section):

Prestashop - Connector Documentation

Prestashop – New Connector Documentation

Woocommerce - Connector documentation

Magento 1 - Connector Documentation

Magento 2 - Module Documentation

 

If you have installed a connector, but we are not receiving this data, please contact our support team, who will help you identify the cause of this behavior.

 

How do you send us the mandatory data for your past orders?

Once you have taken the necessary steps to send us the mandatory data for your future orders, we need to catch up on the data for your old orders, using a catch-up file.

 

 

To enable us to take the necessary steps, please contact our support team. This will enable us to provide you with the file you need to return to us duly completed.

 

Important:

Your transmitted product catalog must contain the id_product which identifies
your products in our system. It is this identifier that enables us to
make the link between a product and its GTIN data, URL...

 

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💡 What should I do if I've followed all these steps, but the notices still don't appear?

1. Fill out the Google form below and Google will tell you why your account is not displaying reviews from trusted third parties:

https://support.google.com/merchants/contact/product_ratings_interest_form

 

2. Display in the SERPs is entirely at Google's discretion, so if you're sure you're sending the right data to us, you can also contact them directly for a personalized response:

https://support.google.com/merchants/gethelp

 

Related pages:

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