Displaying stars in Google search results: Rich Snippets

What is the Rich snippets ?

the rich snippets are extra information that may appear in a search engine result under the meta-title or meta-description, for instance the rate of 5 starts of a product. this is also referred to as enriched results, or review extensions or more enriched extracts. the review extensions appear in the search Engine Results page under the title or description of the product, such as:


How does the Rich Snippets Work ? 

The product rating are identified in the page code through the structured Data "Aggregate Rating" & "reviews" : they are considered as extra information by the Google engine search that they will be displayed in the search result, as well as the starts and the number of product reviews.

Which performance indicators are impacted by the implementation of Rich Snippets?

As for the Google seller Ratings, it is a lever that promotes trust and transparency. By activating them the merchants can improve: 

  • Their e-reputation
  • The visibility and the position of their research results 
  • The CTR of their research results 
  • The advertisement position in the search results
  • the organic traffic volume ( for free ) 

What are the requirements for displaying reviews on google research ? 

There are two basic prerequisites:

1/ You should integrate the rich snippet 'product' in your code

If you use a module: the module can automatically add this tag ( most of the CMS and the e-commerce platforms offers modules to facilitate the display of the extensions).

If you do not use a module : we do invite you to contact one of your technicians for the integration of Rich Snippets product.

You find all information about the Rich snippets product on these links: https://schema.org/Product&https://developers.google.com/search/docs/appearance/structured-data/review-snippet 

2/ to verify if your product pages are correctly optimized and generate the rich snippets, you can do a simple test. copy the URL of your product page and paste it on the rich test results of Google https://search.google.com/structured-data/testing-tool?hl=fr.

the page will analyzed to create a report. If there are any problems or warnings, they will be highlighted ( if there are errors ⇾ please see the following article).

In brief,in order to display your collected ratings with verified reviews on your search results, there are two options:

You're using a module

Our modules take into account Google's most recent rules on rich snippets.

We thus recommend that you update your extension as often as possible and active the Rich Snippets option.

To check that they have been taken into account by the browser, you can test your product sheets at any time using this tool: https://search.google.com/structured-data/testing-tool?hl=en

You're not using a module

You need to tag the pages of your website, referring to Google's latest rules regarding reviews: https://developers.google.com/search/docs/data-types/review

You can check if the markup has been correctly taken into account using the following tool: https://search.google.com/structured-data/testing-tool?hl=fr

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