During the review handling process, you can flag a review to place it in moderation and prevent it from being published.
Once the review has been placed in moderation, our teams will then be able to refuse publication of the review (and therefore accept your request) only if the comment corresponds to the reasons below.
⭐ As a reminder, these reasons are those adopted by AFNOR and Verified Reviews as part of the NF ISO 20488 standard.
Reasons for rejecting Brand & Product Reviews
REASONS |
EXPLANATIONS |
BRAND |
PRODUCT |
The rating does not match the commentary |
In this case, a comment that is blatantly inconsistent with the grade. Example: Rate: 1/5 with the comment "Great!“ |
X |
X |
The review includes promotional elements, is considered spam, and/or mentions websites | If a review comment mentions websites or URLs (https://www.nomdunsite.fr)", it will be considered spam and will not be published. | X | X |
The creator of the review has contacted Verified Reviews or the rated company to modify or remove their review |
We must obtain written proof that the consumer has requested to delete or modify their review (for example: a screenshot). 👉 Without proof: the review cannot be refused. |
X |
X |
The review cannot be considered true because Verified Reviews has contradictory elements |
You have concrete evidence showing that what the consumer says is false when you report the review (tangible elements such as screenshots). 👉 Example: if the user says "I never received the product" and this is false, you'll need to attach proof of delivery. |
X |
X |
The rated company has intervened in the handling of the dispute, and the creator of the review wishes to update it |
If you have intervened to settle the dispute: the consumer will then receive an e-mail asking if they wish to modify their review.
|
X |
X |
The filed review is considered inappropriate, abusive, defamatory, discriminatory, adversarial, racist, or involves a call for legal action |
Any review containing inappropriate, defamatory or racist elements, or any mention of a call to legal action of any kind. Whenever an illegal act is mentioned in a review, it will be refused. 💡 Reviews containing the following terms must be reported: "scam", "false advertising", "thief" etc. Also report all reviews mentioning lawsuits or legal proceedings. |
X |
X |
The review mentions the name of a competitor and/or encourages buying from the competition |
If a competitor's name is mentioned in the review, or if the review explicitly invites consumers to buy from the competition. 👉 The consumer will then be offered the chance to post a new review without this mention. |
X |
X |
The review contains information of a personal nature |
If the review contains personal information of individuals who are not public persons :
|
X |
X |
The review is deemed to bias the average of the rated company or contains concrete elements of conflict of interest |
The consumer wants to damage the merchant's reputation and leaves several negative reviews on other platforms. The writer could be a competitor, a former employee or a blackmailer, for example. 👉 Proof that the consumer is trying to harm you is essential to justify reporting the review. |
X |
X |
The review's creator states that they are not yet in a position to evaluate the rated company or have not used its services |
The reviewer clearly states that he or she has never had the consumer experience, or that he or she is not yet in a position to write a review. To be objective, a consumer must have received his/her product/tested it. Example: "I've never ordered from your site". |
X |
X |
The review concerns only the purchasing experience (customer service, delivery, website) and not the characteristics of the product or service purchased |
If the review relates to the shopping experience and 100% of the comment relates to merchant-related services (delivery, customer service, website etc). 👉 If something is said explicitly or implicitly about the product's features, even very briefly: the review will be published. |
|
X |
Elements describing the consumer experience are not filled in or are considered unintelligible |
If you feel that the comment cannot be understood by most people. (A spelling mistake is not a reason for refusal). A review that is too vague or does not provide enough useful information may be flagged. 👉 The review must provide the reader with a body of information enabling him or her to form an opinion about the product. If at least one of the product's features is described in order to make the review informative, it will not be flagged. |
X |
X |
The review is unrelated to the topic being rated |
If 100% of a comment deals with a loss that is not directly attributable to the product/merchant: the experience described is not relevant to future buyers. |
X |
X |